AN IMPORTANT ANNIVERSARY, IN THE NAME OF INNOVATION | STUDIOSTAND TRADE MISSION IN ITALY | NEW LOOK FOR FILA STAND AT SURFACE DESIGN SHOW 2017 | WHAT MEAN BREXIT FOR OUR INDUSTRY? |
AN IMPORTANT ANNIVERSARY, IN THE NAME OF INNOVATION
The past October 2016 was the 10th anniversary of STUDIOSTAND and, to celebrate it, we wanted to start the new year by releasing our new website: http://www.studiostand.org/
Studiostand’s ten year journey had one important mission: to combine a modern and functional design with the importance of your company image. We participated in the most important exhibitions in the world and, during which, we followed our clients in all phases of implementation to give them the best assistance to strengthen their image. We want to continue in the same way, by staying up to date with the latest consumer trends to create “the space that fits you”. We thank you for your support and we invite to check our website where you can find our works and you can easily contact us. Enjoy it !
STUDIOSTAND TRADE MISSION IN ITALY
We’re proud of our work but we’re already looking to the future, thinking about new projects and committed to spreading our mission, being our heart of Italian origin the past month of February we were in Italy where our Managing Director met with two major Italian companies in the event industry, operating in Bologna and Milan Trade Fairs, establishing mutual cooperation with these two prestigious partners for future projects in these two great exhibition spaces.
NEW LOOK FOR FILA STAND AT SURFACE DESIGN SHOW 2017
For us, innovation does not only mean inventing: it can mean changing your ideas and adapting them to the latest trends. For this reasons, we decided to transform the look of the corporate image of FILA stand and we did it during the last Surface Design Show 2017.
Fila (http://www.filasolutions.com ) offers a wide range of surface care products designed to provide high performance and its products are sold in more than 60 countries. Surface care specialist (marble, natural stone, porcelain stoneware, terracotta and wood) , Fila is set to focus on its growing support division – FILA PROJECT DIVISION – at the Surface Design Show 2017. Set up to provide continual assistance to manufacturers, planners, contractors and builders, the division offers services spanning from advice on daily cleaning regimes to extraordinary maintenance. In the last few years Surface Design Show it is grown and have become the most important event in UK to exhibit the latest materials in architecture and interior design and a great opportunity for architects and designers to look and analyze changing markets, with exhibitors from all over the world. So, it was the right occasion to make a big change of the FILA’s brand image, designing a solid white space, giving the stand a punctuated by contemporary whiteness as innovation and as perfection. Using white we wanted elegance, pure beauty , in this way we brought out the brand and the photos of recent global case studies that where visually presented on-stand, giving examples of recent projects where FILA solutions have been specified, along with expert advice and support.
WHAT MEAN BREXIT FOR OUR INDUSTRY?
It’s official: UK Prime Minister Theresa May has been triggered Article 50 of the Lisbon Treaty. The consequences of this drastic and historical decisions are, at the moment, unclear. The sure thing is that “Brexit” is supposed to take two years, during which UK will trash out a deal for leaving the EU.
After the first negative reactions to this historical decisions, we see “Brexit” like an opportunity for UK to compete with the rest of the world and to attract international business people from emerging markets. Global players, in fact, will view the UK as a market in its own right: it means they must redefine their strategy and they will be interested to show in London and Birmingham exhibition. That is a radical change for our industry because, until today, European exhibition industry has been dominated by Germany and France, where most global exhibitions have been held. Moreover, there are a lot of further planned investment will make sure that Britain’s exhibition market is well placed for the future.